Famous Nigerian songstress Tiwa Savage has revealed why she avoids signing upcoming artists, stating that she does not have the “gift” to manage their behavior. The 45-year-old singer made this known during an interview with Forbes Africa, where she shared her vision of supporting budding talents through a different approach.
Savage explained that managing artists can be stressful and unpredictable, which is why she prefers not to take on that role. Instead, she plans to build a music school where aspiring artists can learn and develop their skills before being signed by established labels.
“Everyone always asks, ‘When are you going to sign an artist?’ I don’t think I have the gift to sign artists because they are stressful. I could just wake up from sleep and my artist is trending for something else,” Savage said.
She added, “But I have the gift to help, which is why I’m trying to have a music school, where artists can go and later sign to a label that can actually help.”
DAILY MENTOR reports that Savage’s decision reflects her commitment to nurturing talent in a structured and sustainable way. By establishing a music school, she aims to provide aspiring artists with the tools and knowledge they need to succeed in the competitive music industry, while leaving the managerial aspects to professionals.
Savage’s approach highlights the importance of mentorship and education in the creative industry. Her initiative could pave the way for a new generation of artists who are well-prepared to navigate the challenges of the music business.
As one of Nigeria’s most celebrated musicians, Tiwa Savage continues to inspire with her innovative ideas and dedication to empowering others. Her music school project is expected to make a significant impact on the industry, offering a platform for talent to thrive and grow.