Lagos, Nigeria, April 4, 2025 – Despite growing safety concerns such as identity fraud, catfishing, and scams, over 200,000 Nigerians are actively using online dating platforms to find life partners. The co-founder of Tramatch International Limited, Elijah Bassey-Kokoette, revealed this trend during a webinar themed "Love, Relationship, Technology."
Rising Popularity of Online Dating
Bassey-Kokoette highlighted the increasing momentum of online dating in Nigeria, driven by individuals seeking partners based on specific criteria. Technology plays a crucial role in addressing online dating scams and reducing exposure to scammers, identity theft, and impersonation.
Market Growth and Statistics
According to Tramatch, over 60,000 active users engage with online dating platforms monthly in Nigeria. Tramatch alone has a growing registration of about 200,000 users seeking connections. The global dating market is projected to grow from $11.32 billion in 2025 to $21.71 billion by 2034, with a compound annual growth rate (CAGR) of 7.50%. The online dating market in Nigeria is valued at approximately $1.3 million.
Tramatch's Safety Measures
Tramatch, a faith-based matchmaking platform focused on serious, long-term relationships, is enhancing user safety through advanced Know Your Customer (KYC) verification and AI-driven fraud detection measures. Bassey-Kokoette noted that dating scams have hindered the online dating experience for many, prompting Tramatch to mandate every user to upload a profile picture and complete a test to verify their identity.
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Unique Approach
Tramatch distinguishes itself from competitors by ensuring that uploaded images match the real identity of the user. The platform is committed to detecting and blocking scammers using fake foreign identities, men impersonating women, and imposters using stolen pictures and fake information.
Divorce Prediction Feature
Tramatch is also developing a new matchmaking feature that can predict the likelihood of divorce among partners, aiming to enhance the compatibility of matches made on the platform.
Public Awareness
As online dating becomes increasingly prevalent in Nigeria, raising awareness about safety measures and potential risks is crucial to ensure a positive and secure experience for users.