Renowned Nigerian content creator Tayo Aina has brought renewed attention to the challenges facing Nigeria’s tourism sector by spotlighting the deteriorating state of the Obudu Mountain Resort, a once-iconic $100 million tourism project now largely abandoned. His recent commentary underscores the urgent need for government intervention to revive one of Nigeria’s most promising tourist destinations.
The Obudu Ranch, built under former Cross River State Governor Donald Duke’s administration, was once celebrated for its breathtaking scenery and potential as a major economic driver. However, years of neglect, mismanagement, and vandalism have left the resort in a state of disrepair, with damages estimated at about ₦6.8 billion.
Following Tayo Aina’s viral video depicting the decline of the resort, the Cross River State Government responded by inviting him to witness ongoing efforts to restore the facility, emphasizing their commitment to rehabilitation. The present administration, led by Governor Bassey Otu, has revoked previous management concessions and established a revitalization team focused on renovating the site. Plans include upgrading infrastructure, boosting local tourism, and even developing the resort as a center for livestock and dairy production in partnership with the Federal Government.
Despite these initiatives, Aina’s coverage remains a stark reminder of the broader difficulties within Nigeria’s tourism industry where significant investments have faltered due to poor maintenance, infrastructural decay, and limited policy support.
The Obudu Ranch’s revival is seen as a litmus test for Nigeria’s ability to harness its vast cultural and natural assets to generate tourism revenue, create jobs, and stimulate economic growth.
Tayo Aina’s spotlight on this abandoned $100 million resort encapsulates the urgent call for systemic reform and strategic investment to unlock Nigeria’s tourism potential before more iconic sites suffer similar fates.
