LG Electronics stole the spotlight at CES 2026 by debuting its visionary lineup of AI-driven in-vehicle technologies under the theme “Affectionate Intelligence” a new paradigm that makes cars not just smart, but truly understanding, responsive, and emotionally attuned to their occupants.
Showcased from January 6–9, 2026 at the Las Vegas Convention Center (Booth #15004), LG’s immersive exhibit earned the coveted CES 2026 Best of Innovation Award in the In-Vehicle Entertainment category — the highest recognition ever received by the LG Vehicle Solution Company in this segment.
At the core of the display are three flagship AI-powered experiences built on LG’s AI-Defined Vehicle platform, combining transparent OLED displays, advanced in-cabin sensing, high-performance on-device AI, and seamless human-vehicle interaction:1. Mobility Display SolutionThe windshield transforms into an intelligent, see-through OLED canvas:
“We are moving beyond traditional in-vehicle tech. By embedding AI deeply across our solutions — many of which are already entering production with global automakers — we are accelerating the arrival of truly intelligent, affectionate vehicles that understand and care for their passengers.”
Visitors at CES 2026 experienced these technologies firsthand, interacting with prototype cabins that demonstrated how AI can elevate safety, comfort, entertainment, and overall quality of life inside the vehicle.LG’s bold showcase positions the company as a frontrunner in the rapidly evolving software-defined vehicle and AI mobility era, building on longstanding partnerships (including with Qualcomm for powerful computing platforms) and a clear roadmap toward mass-market deployment.
As CES 2026 continues to set the tone for the future of transportation, LG’s Affectionate Intelligence vision signals a shift from cold, functional cars to warm, empathetic companions on the road.Expect more updates on CES 2026 mobility innovations, AI automotive breakthroughs, and LG’s next steps toward redefining the in-car experience!
At the core of the display are three flagship AI-powered experiences built on LG’s AI-Defined Vehicle platform, combining transparent OLED displays, advanced in-cabin sensing, high-performance on-device AI, and seamless human-vehicle interaction:1. Mobility Display SolutionThe windshield transforms into an intelligent, see-through OLED canvas:
- During manual driving → Shows critical real-time information (traffic light countdown, navigation cues) without blocking the driver’s view
- In autonomous mode → Creates breathtaking immersive environments: drifting cherry blossom petals along scenic routes, serene forest projections inside tunnels, or personalized ambient visuals
- Tracks gaze direction, gestures, posture, attention levels, and even clothing colors
- Enables natural, intuitive controls: eye-tracking to select content, gesture-based commands, and gaze-responsive advertising (passengers look at an external billboard → detailed info appears instantly on in-cabin screens)
- Enhances safety by detecting distraction or fatigue
- Recommends content based on mood, trip context, and past preferences
- Pulls up personal memories (photos/videos from previous drives) when recognizing familiar locations
- Offers real-time multilingual translation during conversations
- Supports seamless group video calls and shared interactive experiences
“We are moving beyond traditional in-vehicle tech. By embedding AI deeply across our solutions — many of which are already entering production with global automakers — we are accelerating the arrival of truly intelligent, affectionate vehicles that understand and care for their passengers.”
Visitors at CES 2026 experienced these technologies firsthand, interacting with prototype cabins that demonstrated how AI can elevate safety, comfort, entertainment, and overall quality of life inside the vehicle.LG’s bold showcase positions the company as a frontrunner in the rapidly evolving software-defined vehicle and AI mobility era, building on longstanding partnerships (including with Qualcomm for powerful computing platforms) and a clear roadmap toward mass-market deployment.
As CES 2026 continues to set the tone for the future of transportation, LG’s Affectionate Intelligence vision signals a shift from cold, functional cars to warm, empathetic companions on the road.Expect more updates on CES 2026 mobility innovations, AI automotive breakthroughs, and LG’s next steps toward redefining the in-car experience!
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