Actress Sydney Sweeney has sparked controversy after partnering with men’s grooming brand Dr. Squatch to launch a limited-edition soap infused with her real bathwater. The product, named Sydney’s Bathwater Bliss, was announced on social media with the tagline: “You kept asking about my bathwater… so we kept it.”
The soap, scented with pine, Douglas fir, and earthy moss, contains exfoliating ingredients like sand and pine bark extract alongside the bathwater collected during a photoshoot. Dr. Squatch will release 5,000 bars priced at $8 each, with 100 bars being given away in an online promotion before the official launch on June 6, 2025.
Sweeney explained in interviews that the idea was inspired by fan jokes about wanting her bathwater, and she wanted to engage with her audience in a unique way while encouraging self-care. She confirmed the bathwater used was from the Dr. Squatch shoot, where she took a bath specifically for the product.
Despite the playful intent, the soap has divided opinion online. Some fans find the concept quirky and fun, while others criticize it as bizarre or desperate, with social media reactions ranging from amusement to derision. Critics have likened the stunt to gimmicks seen on platforms like OnlyFans, questioning the marketing approach.
The launch follows the popularity of Sweeney’s viral Dr. Squatch ad featuring her in a bubble bath, which initially sparked curiosity and memes. The soap’s masculine scent and natural ingredients aim to appeal to men seeking alternatives to conventional grooming products.
Whether the soap will be a commercial success remains to be seen, but it has certainly generated significant buzz and debate across social media.