During the violent protests that followed Tanzania’s disputed presidential election in October 2025, the luxury fashion store owned by Tanzanian singer Juma Jux was looted by demonstrators. Reports initially claimed the store, valued at around $780 million, was set on fire, but the singer’s wife, Nigerian influencer Priscilla Ojo, clarified these claims on Snapchat, stating that the store was looted but not burnt.
The unrest erupted amid allegations of electoral irregularities and the disqualification of key opposition candidates, leading to widespread demonstrations in cities including Dar es Salaam. Protesters targeted business areas, including Juma Jux’s fashion brand "African Boy," known for its association with African excellence and luxury.
Despite the looting, Juma Jux’s main store remains intact. Priscilla Ojo reassured fans that the situation, though distressing, was under control, thanking supporters and affirming their faith amid the chaos.
This incident underscores how the political turmoil has affected private enterprises and livelihoods beyond the political sphere, adding to the socio-economic challenges faced by Tanzanians during this period of unrest.