Mavin Records boss Don Jazzy declared Afrobeats a "baby genre" on the world stage despite its explosive international success, stressing that artists and executives remain in a steep learning curve as production demands escalate. He pointed to music video budgets surging from N20 million six years ago to over $100,000 today, reflecting the genre's rapid professionalization and higher ambitions.
Jazzy urged humility and continuous education, citing lessons from Burna Boy on stadium tours and Aliko Dangote on massive projects like refineries to guide Afrobeats' scaling. The comments, shared via X and interviews, counter overhyping while spotlighting investments behind hits like Rema's "Calm Down," which reportedly cost $4-5 million to globalize.
This perspective resonates in Nigeria's music scene, where label heads like Jazzy mentor newcomers on sustainable growth amid evolving collaborations and costs.