On August 9, 2025, Amstel Malta, Nigeria’s premium malt drink, partnered with the First Lady of Enugu State, Nkechinyere Mbah, to celebrate the annual Women’s August Meeting (Nzuko Umu Nwanyi), a revered Igbo cultural tradition held at Okpara Square, Independence Layout, Enugu.
The event honored Igbo women’s leadership, resilience, and cultural heritage, recognizing them as the backbone of their communities and vital contributors to nation building. Amstel Malta’s campaign message, “Amstel Malta Celebrates Our Women,” highlighted Igbo women not only as mothers and wives but also as cultural custodians and everyday heroines.
In collaboration with Zaron Cosmetics, Amstel Malta provided makeup essential kits to attendees, enhancing their confidence and celebration experience. The Office of the First Lady, represented by Honourable Ngozi Enih, Commissioner for Children, Gender Affairs and Social Development, honored four outstanding women with the Humanitarian Impact and Service Recognition Award. The awardees included Joy Egolum of Nigerian Breweries Plc, Rt. Hon Jane Eneh of the Enugu State House of Assembly, Dame Rita Mbah of Enugu State Tourism Board, and Virginia Akpa, former DSS Director in Enugu.
Joy Egolum remarked that the celebration recognized the greatness embodied by Igbo women across generations, emphasizing their leadership, resilience, and community influence.
Aderinsola Adetunji, Head of Business Development at Zaron Cosmetics, highlighted the meeting as a proud expression of womanhood and tradition and expressed pride in partnering with Amstel Malta for the event.
Through its involvement in the 2025 Women’s August Meeting, Amstel Malta reiterated its commitment to honoring the enduring contributions of Igbo women as pivotal nation builders, shining a light on their impact now and for future generations.