In a strategic move to regain millions of lost subscribers, MultiChoice, the parent company of DSTV, announced that it will reduce the price of its HD decoders by up to 40% starting November 1, 2025. This significant price cut aims to make DSTV more affordable and competitive amid rising challenges from numerous streaming platforms and economic pressures faced by consumers.
The discount will be even deeper for customers purchasing through DSTV’s online store, where prices will drop by over 40%, while retail stores will see roughly a 30% reduction. Though the company has not officially confirmed details for every market, analysts expect Nigeria and Kenya—two important regions for DSTV—to benefit substantially from this campaign.
This initiative comes as DSTV has experienced a steady decline in subscribers over recent years, losing an estimated 2.8 million African households in just two years. MultiChoice hopes that lowering hardware costs, combined with promotional perks such as open access to premium content from November 7 to 9, will attract new and returning customers alike.
The focus on affordable access reflects DSTV’s efforts to combat the competitive rise of low-cost streaming services and economic hardships impacting viewership habits. By making the entry point into its ecosystem more wallet-friendly, DSTV seeks to preserve its market share and revitalize its brand loyalty.
This price cut is among the most substantial in years and signals MultiChoice’s acknowledgment of a rapidly evolving entertainment landscape where affordability and accessibility are key to survival.